Brand: World Affairs Council

Brand: World Affairs Council Brand: World Affairs Council Brand: World Affairs Council

World Affairs Council: Bringing the World Closer

World Affairs Council of Jacksonville aims to promote active engagement in the global community among citizens of Northeast Florida. While at Brunet-García, I led the creative team that devised a new brand approach that took them from stale and stodgy to modern and engaging—with just enough youthful energy to attract a fresh batch of young professionals.

Project scope

  • Logo and tagline
  • Messaging platform to help leadership infuse the brand’s key messages into the organisation’s communications Completely
  • Website redeveloped from the ground up, with a custom CMS
  • New collateral
  • Email campaign and newsletter templates with setup of whitelabeled email campaign management software, plus training

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