Visit Jacksonville: Multicultural Meeting Planning Tools
Visit Jacksonville already had a well-established brand, but needed to create an alternate channel for their multicultural outreach. By addressing minority interests, utilizing diverse imagery and infusing a vibrant palette and playful patterns, the destination got the shot of energy it needed to grab the attention of a multiethnic group of conference and meeting planners.
Project Scope
- DVD Mailer/brochure to send to target multicultural meeting planners
- DVD-ROM with video, photography, supplier directories and written content highlighting Jacksonville’s culturally relevant meeting venues, dining, accommodation and things to do.
- Microsite for multicultural meeting planners, hosted within visitjacksonville.com.
