Brand: Jacksonville Public Library

Brand: Jacksonville Public Library Brand: Jacksonville Public Library Brand: Jacksonville Public Library Brand: Jacksonville Public Library

Jacksonville Public Library: Start Here. Go Anywhere.

The Jacksonville Public Library is a community institution, providing a wealth of quality education and resources throughout Duval County. With the re-opening of their main branch, they wanted a bright contemporary brand that matched their spirit and could compete in today’s highly retail environment. We provided a complete overhaul to highlight the new services and facilities, and repositioned the library as the go-to resource for all of the area’s diverse citizens.

Project Scope

  • New positioning / tagline
  • Visual identity, using existing logo
  • Brand standards manual, visual guidelines for library system
  • Redesigned library collateral, newsletters and membership brochures
  • New website design
  • Enviromental design for entrance lobby and downtown area surrounding main library, including window banners and lightpost banners

Leave a Comment

Back to Top