Haskell Steel: Steel Fabrication Done Right
While in my role as creative services director, my contributions to this project included the visual concept, art direction of the print and online deliverables, sourcing and liaising with a writer, as well as design of the print piece.
About the Project
When this international design-build firm began marketing its in-house steel fabrication arm to other building suppliers, it turned to Brunet-García for a brand that was unique enough to stress their strengths and tough enough to weather the test of time.
Unlike most steel fabricators, who may consider the job done when their product is out-the-door, Haskell Steel’s customer-centric approach means their work isn’t finished until your steel is in the air. The challenge was to counter objections from suppliers who might view this new player as a competitor by highlighting out the advantages of working with a steel fabricator that knows the construction business inside and out.