Jacksonville Country Day School:
Nurturing Minds. Building Character.
I was responsible for the logo concept, art direction and design of the printed materials, and management of the website scoping and delivery process for Jacksonville Country Day School. In collaboration with the agency team, I also designed a brand training presentation and exercises to help school staff engage with and learn to represent the brand in their daily lives.
About the project
Jacksonville Country Day School is a private school specializing in “whole child” education, with an emphasis on the arts and character building. They needed a brand that spoke to their open, accepting environment while reinforcing their prestigious reputation in the community.
This project included not only the work samples you see here, but a participatory training program for staff that ensured the new brand would flourish in the hands of its representatives to the world. Three years later, Jacksonville Country Day School’s staff remain engaged in being active guardians of the institution’s brand.